So say you have blog posts that anyone can access.
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While visitors can exit out to continue scrolling, those who are ready to sign up will and those who already have an account can easily sign in.īlogging can help get visitors on your site, but offering them additional free content can help convert them into leads. At that point, Pinterest shows visitors a lightbox popup asking them to log in or sign up to see more content. When visitors click on a pin from a search engine results page, they can view it and scroll down to see other pins. Jeff Chang, a growth technical leader at Pinterest, defines this as “the art of building new user intent and converting intent to authenticated users” on the Growth Engineering Blog. Increasing signup and login conversions is a core metric for any digital business. The only pop of color is the CTA button, which makes it more eye-catching than the dismiss button. This simple and minimalist design appears once you’ve viewed an article on their site.
Newsletter or email signups are the most common lightbox popups. Below let’s look at a few examples designed to achieve these different purposes. Lightbox popups can be used for a variety of purposes: to get more newsletter subscribers, generate sales, attend an event, entice people not to leave your site, and so on. Now that we understand what a lightbox is and why it’s effective, let’s look at some real examples on websites. You know your blog posts are helpful and unique, so you place a lightbox popup that asks the reader to sign up for more helpful, unique content. Placing an email signup form on a blog post is also common and effective.
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A discount code on a product page is the clearest example. What’s most important is having the lightbox popup be relevant to the visitor and the reason they landed on your site or page. These options make a lightbox popup a much less frustrating alternative than other types of popups. As seen in the example above, you can usually click the X button that appears when hovering your mouse or click the underlined text that appears below the button as well. Plus, you can click anywhere outside of the popup to close them. They remove all other distractions on a page and clearly tell visitors what they should do next. Lightbox popups are effective for a few reasons. Though it can appear anywhere on the screen, a lightbox most often appears in the center.
This ensures a site visitor cannot interact with other content on the website until they take action - either by clicking a button, filling out the popup, or exiting out of it. To help you create effective and engaging popups that convert on your website, we’ll go over what a lightbox is, some popular examples, and how you can create your own.Ī lightbox is a window overlay that appears over a webpage, blocking some of the content and dimming and disabling the rest of the background. But the top 10% highest-performing popups had a much higher average, with a whopping 9.28% conversion rate. According to a study of 1.7 billion popups by Sumo, the average conversion rate for all popups is 3.09%.
When popups provide value to visitors, they can be hugely successful. Lightbox popups, for example, can notify users about promotions, events, or resources they may be interested in - in exchange for their email addresses or other information you want. In fact, when done right, they can provide the user with important information and actually increase your conversion rate. That’s why Google began devaluing mobile pages that show “intrusive interstitials” - including popups that obscure the main content - back in 2016.īut that doesn’t mean popups are completely off limits. They can worsen a user’s experience if the timing, design, or copy is off. Popups are a controversial trend in web design.
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